A vision for medical affairs in 2025
In this McKinsey and company report, four core areas of medical-affairs activity combine to maximise patient experiences and outcomes.
Innovate evidence generation: Leading rapid-cycle integrated and comprehensive evidence generation
Accelerating access to treatments: Articulating clinical and economic value to make our products an option for patients who need them
Transform and personalize medical engagement: Upgrading physician and patient decision making around our product
Step up internal medical leadership: Delivering strategic medical direction to the organization
Recommendations -
Embrace the power of technology to transform medical
Measure how the organization performs in terms of maximizing patient outcomes
Directly address patient medical needs through social platforms and new tools
Modernize ways of working to embrace new value-creation opportunities and build strategic leadership know-how with enhanced skills and capabilities
Seek out cross-industry collaboration to advance the function and build talent
To read more about this report please visit following link -